Great Marketing Is Easier and Cheaper Than You Think
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If You Want Highly Effective Marketing…
…Without Wasting Your Time, Budget, and Energy…
Your search is finally over.
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Secure Cash Flow
A marketing system based on direct response marketing is scalable to any size business and gives you predictable income streams without massive overhead costs.
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Lower Selling Resistance
Every step of a direct marketing system is designed to gradually build trust and lower the buying resistance of the individual.
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Stabilize Lead Generation
With direct marketing systems, you qualify your leads later. Instead of trying to do the whole selling job in one step, you use a series of steps to find your best customers.
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Separate Yourself
Most businesses are winging it. And the brand advertising used by large corporations is cost prohibitive. Direct response gives you an affordable yet effective plan.
Services
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Not exactly sure what you need? No problem. It all starts with a unique Marketing Diagnostic. It’s based on decades of proven marketing success and shows you exactly what your business is missing.
After the diagnostic process is complete, we can then what assets, if any, you need. However, the marketing diagnostic is so good (and free) that you may not even need to hire anyone after you complete it.
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If you have marketing system in place but simply want to find more tactical advantages, I offer a tactical analysis. Maybe you only need a better front end lead magnet or offer.
Or maybe you only need to add a simple tier system to your offer. Whatever the case may be, a tactical analysis serves as a tune=up for your current marketing process.
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Sometimes, the issue isn’t marketing. There are times when the market simply doesn’t want what you’re offering. Occasionally, a company needs to improve the quality or add features to their product or service.
In these cases, I will examine your offering and figure out the reasons people aren’t willing to purchase. This is a difficult process and often uncomfortable for the leadership of a company. But it is necessary at times if you want to save the busines.
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My primary deliverable is marketing assets in the form of direct response copywriting. Whether you need all new assets to support your new strategy or a simple revamp of current assets, you can trust my ability to deliver.
Some examples of assets I write are the various forms of sales letters (direct mail, landing pages, squeeze pages, and VSL scripts), lead magnets, and advertorials.
FAQs
What type of copywriter are you?
Broadly speaking, there are two types of advertising companies use. The first is what might be called brand advertising. This is most of what you see on TV. When a company like Coca-Cola or Nike runs a TV commercial, they aren’t expecting you to immediately run out and buy their product. Their goal is to make sure your awareness level of the brand stays high so when you do buy that next pair of shoes, you pick Nike.
The second type of advertising is direct response. This is my wheelhouse. Most small to medium-sized companies don’t have the budget for brand awareness campaigns. They need a system that converts prospects to customers in an effective and budget friendly way. Direct response advertising offers measurable ROIs and significantly more customization to the needs of your specific business.
What I do is help you install simple, customizable, and scalable marketing systems into your business. These systems give you the ability to measure everything and tweak variables until the system is giving you the results you want.
Why should I hire you?
Between my time in the insurance, automotive, and copywriting business, I’ve had a hand in millions of dollars’ worth of sales. This experience has given me unique insights into the mind of the consumer. The unfortunate truth is that most people in marketing departments with marketing degrees have never spent a day on a sales floor or taking sales calls. This isn’t automatically a bad thing, but it does lead to creativity at the expense of effectiveness.
People who have never made their living selling to real people one on one tend to do what they think should work and not what actually does work. At the end of the day, copywriting is salesmanship multiplied. Hiring a copywriter who knows how to sell is the smart move.
How does it work? What are your rates?
I start every client with a marketing diagnostic. The diagnostic is free and yours to keep whether you move forward with me or not. After you’ve filled out and sent me the marketing diagnostic, we schedule an hour of prescriptive consulting. Again, this is free. After the hour of consulting, one of two things will happen: One, we had a productive conversation, and you walk away happy with strategies to act on. Or two, you decide to hire me for a project or projects. No matter what, I promise you’ll come away with something.
My rates are based on the assets I’ll need to create for your specific marketing strategy. It’s impossible to list exact rates as needs vary from client to client. However, if you’re not hiring me on a retainer, I try to keep you below $5,000.
Do you provide graphic design?
No. I’ve tried to learn graphic design multiple times, but I simply don’t have an eye for it. The one pitfall of hiring me is that you’re pretty much on your own to get the assets designed. Some consider this a fatal flaw. If that’s you, I understand. But I would caution you against hiring someone who claims to do both copywriting and graphic design. It’s very rare that someone is excellent at both. Yes, it’s more work to hire two separate people for the copy and the design, but the quality you get in the end is usually worth it.