Do You See Your Copy
As An Asset Or An Expense?

If you’re in charge of keeping your business running smoothly, your day is filled with obligations and duties. Whether it’s taxes, payroll, marketing, project management, delegating assignments, or whatever else it may be, there’s a high premium on your time.

But here’s one thing you may not have thought about: the person in charge of writing the words that sell your products and services. Maybe you do it yourself. Maybe you delegate it to someone whose primary duty is some other job. Or maybe you even contract it to a marketing firm.

In any case, when was the last time you thought about whether your copy was a strength or a weakness? Because many people in your situation give hardly a second thought to their copy and whether it represents their company well. Here’s why that’s a mistake…

Change the way you think about your copy.

If you had an employee who was a poor performer and consistently drove away customers, wouldn’t you want to remedy the situation quickly? You know you can’t afford to pay people who only drag down the business you’re working so hard to build.

And the opposite is also true. If you paid an employee $10,000 a year who consistently made you $100,000 a year, wouldn’t you want to find as many of those employees as possible?

The answers to these questions are obvious. But business owners and marketing managers seldom apply this kind of thinking to their copy. The idea of holding your copy accountable to the same standards as any other employee is often a foreign concept.

Many business owners shudder at the idea of paying a few thousand dollars for copy even when it returns up to 10,000%. But this is what happens when you view marketing assets as a cost rather than an investment.

Persuading decision makers to hire a copywriter to create these assets is so difficult because they fail to see the long-term investment opportunity.

What makes copy convert?

Many people make the mistake of thinking copy is just about writing words on a page. But nothing could be further from the truth. What makes copy succeed or fail is not about the words. But about the ideas behind the words.

Anyone capable of writing at an 8th grade level can scribble some words on a page and hope they sell. But it takes someone well versed in copywriting and persuasion to find the idea that inspires people to take action.

But the buyer beware. Even if you know the merits of hiring a copywriter, not every copywriter is created equal. I’ve had multiple marketers and copywriters look down on me because I bring real world selling experience. Can you imagine someone promising to write words that sell when they have zero experience selling in the real world?

But this is the difference between someone who writes copy as artform and someone who writes copy to bring in business.

When you hire me, you get someone who primarily cares about your rate of return. With 10 years of copywriting and real-world sales experience, you can be sure I do much more than just write words on a page. I know how to get people to take action based on thousands of hours of study and trial and error.

Every bit of copy I write is carefully produced with a proven selling idea behind it. It is engineered to hit every major psychological trigger that makes someone buy. Nothing is left to chance. And the principles I use are proven to work in any industry.

I know because I’ve written in the non-profit, finance, insurance, real estate, and automotive industries (and many more).  Many of these industries have become increasingly difficult to write for because of regulations. Yet, most of my work has come from repeat business.

If you need copy that converts, I know how to deliver.

Here’s My Offer

You don’t have to take my word for it. As part of my service, I offer a one-hour consultation at absolutely no cost to you.

I start every client with 21-question marketing diagnostic. The diagnostic is free and yours to keep whether you move forward with me or not. After you’ve filled out and sent me the marketing diagnostic, we schedule an hour of prescriptive consulting. Again, this is free.

After the hour of consulting, one of two things will happen: One, we had a productive conversation, and you walk away happy with strategies to act on. Or two, you decide to hire me for a project or projects. No matter what, I promise you’ll come away with something.

During this one-hour consultation, you have the opportunity to lay out every marketing problem you’re having.

This service comes at no risk to you. I promise you’ll walk away with a money-making technique you didn’t know before or you get every red cent refunded.

However, I can only offer two of these consultations per week as they are very demanding and require 2-4 hours of work on top of my other responsibilities. I simply don’t have the time to offer more than one per week.

If you’re interested in taking advantage of this service, please fill out the contact form today. Many people say they’ll think about it or do it tomorrow. But then tomorrow never comes and the opportunity is lost forever. Don’t make that mistake.

The average person spends more than one hour a day on their phone. Do you have one hour to spend on your marketing?

Sincerely,

Sean Ryan