If you’re reading this, there’s a good chance you’re spending large amounts of money on CRMs, marketing tools, PPC ads, social media ads, etc. But if you’re like most business owners, you're aimlessly wandering in the dark with all of it.

If you’re like most business owners, you’ve done it all because you’re “supposed” to. But no one ever told you why you do it or the long-term strategy behind it. Maybe you’ve even managed to string together some marketing wins. But you have no idea why your marketing worked. And it’s unlikely you’d be able to recreate those wins on purpose.

Unfortunately, you’re just one in a sea of millions doing the exact same thing. And if you’ve had some success with it, consider yourself lucky. But one day, your luck will run out. 90% of businesses ultimately fail and poor marketing is almost always on the list of reasons why.

If you’re taking this haphazard approach, your business has been successful in spite of your marketing, not because of it. But it will eventually catch up to you if it hasn’t already. New economic realities have made running a business a grueling cage match the likes of which we’ve never seen before.

People have tightened their belts. Trust is at an all-time low. And getting people to make the most mundane of purchases has turned into a marketing slug fest. And let’s not get started on the slew of 3-Letter Agencies ready to storm in and destroy all your hard work if they even suspect wrongdoing.

And if that were the end of it, things might be okay. But it gets worse.

The traditional features/benefits/CTA formula of marketing is dead. The days of throwing on a lab coat and holding up a clip board to gain trust are over. With all of the scams, AI slop, and cash grab products, people don’t even trust themselves to make good buying decisions anymore.

The market is suspicious of everything and rightfully so. People have been burned too many times and they’re over it. But that’s still not even the end of it.

The modern market is addicted to technology and social media. A recent study showed that the average screen time for a young person in America was 7 hours a day outside of work and school activities. Getting these people to do anything at all is an uphill battle. They’re hooked up to their phones like they’re on life support.

As a mass market, it’s a waste of money to market high-end products and services to them. People who spend 7 hours a day on social media aren’t the ones taking over the world. This means the ROI of social media advertising is horrible for most businesses. The options have become so narrow and the pressures so high…

This may be the most difficult time ever for the American business owner.

Now, I’m not trying to sell you a magic button to fix all of this. Most of these problems are outside of our control. But what is in your control is how you respond to these new realities.

You can keep taking a reckless approach to marketing. You can keep playing the game of “hope-marketing” (I hope this works). Or you can make a change. You can adopt proven strategies based on real world results. Not theory, not ideas, not conjecture. Real world strategies used by businesses today to thrive even in this market.